Chip, like most other gulls, is wild about chips. He likes fat chips, skinny chips, sandy or crunchy or soggy chips. But, most of all, he loves Joe's chips from Joe's Chip Van beside the sea. Chip, like most other gulls, can be a little intrusive on his search for chips. So, one day, Joe erects a sign near his van warning people not to feed the seagulls. Chip is devastated, so he plans a way to get back into Joe's good books, thus gaining access once more to his favourite food. Playful repetition of text will engage the reader. Subtle message of 'do not feed wildlife human food' is reinforced in the text. Gatefold adds an extra surprise element inside the story.