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Power of Habit: Why We Do What We Do, and How to Change

Power of Habit: Why We Do What We Do, and How to Change

Author: Charles Duhigg
$19.99 (AUD)  inc GST
Available Stock: 0
Description
In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, "The Power of Habit" contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Promotion info

An award-winning journalist reveals the secrets of why you do what you do - and how to change

Reviews

In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book. -- Jonah Lehrer Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way. -- Daniel H. Pink Absolutely fascinating. Wired This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. The Economist

Author description

CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

Stock Information

General Fields

  • : 9781847946249
  • : Cornerstone
  • : Random House Books
  • : October 2012
  • : 198mm X 129mm
  • : United Kingdom
  • : March 2013
  • : books

Special Fields

  • : Paperback
  • : 400
  • : Charles Duhigg
  • : Illustrations
  • : 152.33