Power of Habit: Why We Do What We Do, and How to Change
An award-winning journalist reveals the secrets of why you do what you do - and how to change
In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book. -- Jonah Lehrer Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way. -- Daniel H. Pink Absolutely fascinating. Wired This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. The Economist
CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.